Online Podcast
Podcasting is exploding in popularity, and with good reason. Podcasts are a powerful tool for businesses to build their top-of-funnel brand awareness. The depth of engagement is the best of any communications channel and they help reach new audiences to spread their messages.
Why Are You Making a Podcast?
Are you a freelancer? A business? Or a marketing manager? If so, you might have identified podcasting as a great way to grow authority or community. Here, you can provide your customers and target audience with valuable and entertaining content. You can build trust, and nurture those fanatical superfans every company dreams of having.
Podcasting isn’t exclusively a content marketing strategy for businesses, though – far from it. You might be coming at it from more of a "creative outlet" perspective. This could involve you making the show in your spare time, and on a subject that you’re passionate about. Your podcast topic can be anything from true crime to vegan baking. Here, you’ll still have a why, though, and it could be every bit as serious as a company looking to attract new customers.
Equipment Recommendations
Audio Editing Assistance
Concept Development
Podcasts can be a great way to create an awesome stream of content that positions your business and the host or hosts as a "go to" resource." The technology and tools available for podcasting are better than ever, but there are many steps to get your podcast set up in the right way. In addition, each episode requires at least some work to publish and get it out into the world attracting and impacting your audience.
We have helped many organizations develop and produce podcasts, and we have gained a lot of experience about what works and what doesn't. If you are considering starting a podcast, you may want to schedule a free consultation to go over your goals and to get your questions answered. Like most marketing activities, podcasting can be powerful tool, but only if you go about it in the right way.
Every project presents its own goals, audience, and opportunities. Our approach to great projects begins with a time-tested process that discovers and addresses the unexpected.
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